Your visuals are what counts. Eye-catching design and presentation will make your service stand out. In a crowded marketplace, with dozens of companies selling the same service or product, the only way you can differentiate yourself is through your branding and image, and that is achieved with Graphic Design. That's why it is so important to have good Graphic Design, whether it is for an online presence or for a poster or leaflet. Your graphics have to be special to be noticed and then your investment will repay itself very quickly.
What can I design for you?
In short, the answer is anything and everything. It doesn't matter on which media, be it paper, T-shirts, screen, or cars/vans, I can make a professional design that will make your message stand out. Here's a short list to give you some ideas:
- logo and identity design
- letterheads, compliment slips and business cards
- promotional material like T-shirts and bags
- annual reports and other publications
- slide show presentations
- signs and car wraps.
Starting your own business?
When you have made the big step to start your own business, the next important decision is to ask yourself if you are going to need a graphic designer to design your business's image. Consider first how you want to communicate with your potential customers. Are you going to use traditional ways, like sending promotional brochures by post or handing out leaflets at trade shows? Do you need to write letters and send out paper invoices to your customers? Or, are you going to take the cost saving but effective route of using as much electronic media as possible to stay in touch with your customers? How about using email templates with your business logo and corporate identity?
I can design the complete package for your start-up business. Usually I start with designing a logo and then build the corporate identity from that. I don't believe in standard packages for start-ups because everyone has different needs. I do believe in talking with you and going through your business ideas. I have been dealing a lot with start-up businesses and will have some ideas for you as well.
Forget telephone directories or word-of-mouth advice, your website is where it's at. People will Google you or your service to check you out. A professional Web Design will ensure you rise above the competition and get noticed. It's your window on the world.
I design and develop a whole range of websites. From a simple brochure website to e-commerce websites, each website I design makes it possible for you to edit the content. I believe it is important that once your website is live, you should be able to edit the text or add photos. Have a look at my portfolio to see some of the designs I made for a wide variety of clients.
Which website is right for me?
The answer to that question is not easy but I can give you some a free consultation once I know a bit more about you and your business. Go to this page on my blog and fill in my web design questionnaire. I will get back to you with some ideas of what website will work best for you and an estimate of the cost.
Holding your finished product in your hand straight from the printing press is very satisfying... if it has been done right. Don't overlook this stage of the production process.
I started my professional career as a printer and I know the ins and outs of the printing process very well. This ensures that you get the final printed product exactly as it was designed to be. I have good contacts with commercial printers and will always get the best deal possible. And for you, it provides peace of mind because you only have to deal with one person.
Don't let your website down by inserting badly thought-out text, full of clunky statements and poorly punctuated. Be a stickler for grammer and syntex. Whoops, that should be grammar and syntax. But spell checkers don't pick up on everything and even if they did, shoddy writing that fails to get the message across will reflect on you like a badly written CV.
Complicating the situation is the crucial role good copywriting plays when it comes to search engine optimisation, or SEO. Through SEO, organisations optimize their website's ability to land at the top of search results through the use of keywords and text commonly associated with a particular product or service. In order to make the most of SEO, these keywords must be used strategically throughout the site's copy, especially on the home page. If you don't make it to the top five or ten results on a Search Query, you might as well forget it. Look at your own browsing habits. How often do you go past the first page of search results?
For an effective, well researched and excellently written copywriting service, contact freelance editor and former Irish Times journalist Éibhir Mulqueen, who is working as my copywriter.